Institute for Creative Design & Business

Marketing
– Digital Marketing and Social Media

ic-22.png https://icdb.ntt.edu.vn/
  • Major code : 7340115
  • No. of Credits: 138
  • Delivery mode: Full time
  • Training Orientation: Applied orientation
  • Program duration : 3.5 years
  • Degree title : Bachelor
  • Program Assessement and Accreditation: Nguyen Tat Thanh University; Ministry of Education and Training

Brief introduction

The development of the Internet as well as technology in the 4.0 era has completely changed the way customers search for information and make purchasing decisions. This makes Digital Marketing and Social Media play an important role in enterprises.
Understanding the potential and the pressing demand in this area, Nguyen Tat Thanh University established Digital Marketing and Social Media course. This course will help students approach the foundation of the industry from media planning, brand positioning on digital platforms, marketing mix and social media, understanding the influence and impact of different methods of media to society, the economy and exploit communication tools to interact with customers and develop businesses. A special feature of the program is that after being equipped with general knowledge about the creative industry, students will choose among five leading fields in the creative sector to focus on in-depth business development: Games, Fashion, Beauty and Cosmetics, Lifestyle, Music and so on.
Students who graduated will earn bachelor’s degree and skills to adapt labor market demand.

Learning environment

District 9 campus trains students in Economics, Engineering Technology, Social Sciences and Humanities… designed on a large scale with a complex of other learning support facilities such as a central library system, gym, self-study area, lab, practice workshop.